Waterfront Properties' Captain's Club 2018
Evidencing the utility of Waterfront Properties’ brokerage-supplied agent resources, more than a third of its 75 real estate agents were named to 2018’s Captain’s Club. Twenty-seven agents were recognized for having sold $10 million or more as an individual agent, or on average as part of a dedicated sales team. This factors in private sales, the Multiple Listing Service (“MLS”), and referral transactions.
“Data doesn’t lie,” Waterfront Owner Rob Thomson said. “Our model works for every agent willing to buy into and utilize the system. Every year we want to have more Captain’s Club members than the year before.”
Captain’s Club members cited some combination of Waterfront’s resources as fundamental to their impressive year. Principal among those resources is a suite of award-winning property exposure websites. The sites capture qualified buyers from the local market, across the country and internationally.
Waterfront’s international broker network includes LuxuryRealEstate.com, The Board of Regents and an exclusive alliance with Mayfair International and Mayfair’s 376 offices across 50 European countries. Dedicated agents “in-country” act as personal advocates for Waterfronts sellers’ properties. A positively competitive environment and supportive corporate culture are other often-cited resources.
Stuart waterfront market specialist Adam Brown said, “International marketing in the UK and across Europe gives my sellers confidence. They know that anything that can be done to sell their home is being done.” Palm Beach agent Toni Hollis, with trademark candor, commented, “Someone once told me, ‘If you don’t want to run with the big dogs, stay on the porch.’ The training team leaders—the big dogs—equipped me and made me feel very valuable. I wanted the Captain’s Club!”
Longtime Jupiter Island specialist Susan Turner highlighted the efficiency gains and speed to market Waterfront affords her sellers. “I operate from a sense of urgency. We begin immediately exposing a property to the right buyers from around the world. We proactively scout and schedule a multi-day photo shoot. Homes go immediately to the MLS as well as Waterfront’s property exposure websites. The team and the plan are already in place. We execute.”
Intracoastal Waterway specialist Paul Thomson may have summed up best what Waterfront brings to every agent. “Every year, we evolve and improve to stay ahead of the industry. In the 30 years I’ve specialized here, Waterfront has continually added new and more effective ways of marketing our sellers’ properties. The result is sales at strong prices.”
Now with five offices from Delray to Stuart—the most recent being Waterfront’s Palm Beach office at 333 Peruvian Avenue—there are more opportunities than ever for motivated, professional agents to join arguably the area’s most prolific brokerage and group of market- leading agents. Membership in 2019’s Captain’s Club remains open.