4 Success Lessons We Can Learn From Real Estate Mogul Rob Thomson of Jupiter
by RUMZZ BAJWA
Courtesy of journal
Establishing a successful career in real estate is never easy. Even the real estate mogul Rob Thomson of Jupiter would attest to that fact. In fact, many new real estate agents quit their job within two years of being in the industry. Some of them don’t realize that it’s entirely possible to take your real estate career to the next level. With patience, perseverance, and hard work, aspiring real estate agents will eventually get to where they want to be.
According to Thomson, he wouldn’t have been as successful as he is today without the mentorship of his mother, Joan Thomson, an established and successful real estate agent whom Rob still goes to for advice today. With the insights he gained from Joan, he didn’t just learn how to close deals and sell houses successfully, but he also managed to maintain the title of being Jupiter’s top real estate agent.
Based on the facts, it’s hard not to be amazed by Thomson’s accomplishments in the real estate industry. Whether you’re a new realtor or an established one who is looking to advance your career in real estate, there are a lot of things that you can learn from Rob Thomson. Here are five of the most important lessons we can learn from his success:
1. Learn from a Mentor
Thomson was practically born into the real estate business. His mother, Joan Thomson, was the founder of Waterfront Properties, one of Jupiter’s top luxury real estate firms. Growing up, he always looked up to his mother and admired how she established herself as a real estate agent. He was on the sidelines while his mother closed deals and coordinated with clients. He didn’t realize it before, but those times with his mother has groomed him to be the successful real estate agent he is today. He said the experience was like going through the ‘Joan Thomson School of Real Estate.’ Using the knowledge from his mentor (AKA, his mother, Joan), he was able to work his way up in the real estate industry and established himself as one of the top-performing realtors in Jupiter.
The real estate mogul also kept the words of his mother at heart: “Everything that is worth doing is worth doing right” According to Rob, his mother always trained them to strive for excellence, the very same lesson that they instill in their agents.
2. The Internet is Your Best Friend
These days, if you want your business to succeed, one of the marketing strategies you should invest in is digital marketing. It’s the easiest way to establish an online presence for your company since almost everyone in the world has internet access.
Even before the internet became the biggest platform for marketing, Rob Thomson has foreseen how the internet would play a significant role in expanding their real estate business. From there, he built one of the first examples of today’s Waterfront Properties’ website. With the help of David Abernathy, a leading digital specialist, they created the websites to attract buyers not just in Jupiter, Florida, but those coming from the East Coast.
Now, their website their company mainly generates leads through the internet. Their strong online presence allows their clients to connect with prospective clients all over the world. Although they were barely scratching the surface when they launched their site, they could see progress as more and more people started viewing their listings. These listings turned to sales, and eventually, their digital marketing efforts paid off. If there’s one thing that Thomson would advise realtors, it’s to invest in internet marketing.
3. Building Relationships is Important
For Rob Thomson, one of the things that he considers to have contributed much to his success was the relationship he established with successful and hard-working brokers worldwide. This allowed him to be surrounded by a team of dedicated experts who focused on nothing more but dominated the real estate market. With the relationships he fostered, he was able to gain access to a large real estate market, allowing him to find the best buyer for his client within the large pool of home-seekers. Moreover, his openness and expertise in all Waterfront Properties’ listings give him an upper hand when it comes to drawing buyers and sellers looking to get the process of home buying and selling right.
4. Don’t Stop Learning
Rob Thomson also believes that continuous learning is among the essential things for him. “If you continue to do what you’ve always done, you’ll only end up where you are.” According to him, learning gives him an upper hand in brokering real estate properties. He needs to continually evolve to keep up with the changes in the industry. That was also how he was able to discover the benefits of the internet in his business. By continually looking for things to improve and learn new ways, real estate agents can unlock new ways of approaching almost any real estate brokerage issue or learn new strategies in selling homes or successfully closing deals.
If you’re an aspiring real estate agent, you have to keep in mind that the road to success will not be a smooth one. Challenges will come along the way, but if you keep these four lessons in mind, you’ll eventually learn to stand your ground and overcome the hurdles. As you make your way towards success, be sure to be on the lookout for new things, just as how Rob Thomson of Jupiter did when he discovered the power of the internet. Continue to learn and adapt to the changes and use them to advance your career in real estate.